By Dr. Nicky Potgieter

One of the most common questions I get from aesthetic doctors is:
“How do I raise my prices—or stop discounting—without losing patients?”

And my answer is always the same:
You...

By Dr. Nicky Potgieter

If I could change one thing about how aesthetic doctors run their practices, it would be this:

Stop treating the consultation like a formality—and start treating it like the f...

By Dr. Nicky Potgieter

Let me ask you something—and be honest with yourself when you answer:

Do you know how much profit you make from your most popular treatment?

Do you know what it actually cost...

By Dr. Nicky Potgieter

If you’ve ever looked at your packed clinic schedule and thought, “I should be making more money than this,” you’re not alone. In fact, you’re exactly the kind of doctor I crea...